Tips on Attending and Surviving London Fashion Week
A few weeks ago I mentioned that I was putting some content together about my experience at London Fashion Week and I apologise that it’s taken this long.
My favourite collections were from the designers at the ‘Stories from Morocco’ show, which consisted of a variety of designers showcasing their collections, which all had a Moroccan twist. All the designs from these collections were very beautiful and dreamy and I can definitely see myself wearing most of them.
At fashion week you get to attend shows alongside very influential people in the industry such as Naomi Campbell, Karl Lager field, Cara Delevigne to name a few.
Prior to this year, I had so much wanted to attend London fashion week for years but I didn’t really know how, as it is an invite only event, meaning you can’t buy tickets to the shows. So I thought it would be helpful to share some tips and advice with you all, on how to attend shows in case anyone has a similar desire as I did.
First off, it’s worth noting that Fashion Week consists of fashion shows from a wide selection of designers who are required to apply to showcase their collections for that time/season of the year. It is from Fashion Week that we get trend inspiration for the following season and this is where you get to see how creative each designer is. Fashion week happens twice a year; in September and February. Consequently the September show brings us the new trends for the next Spring/Summer season and the February show brings us the new trends for the next Fall (Autumn) season.
Honestly speaking, it is a bit difficult getting tickets to the shows. However, I found that it’s easier to get tickets from people that work in PR or for magazines etc. As much as I find it great to attend fashion events for the fashion aspect, it’s also very important to network with the people at these events, as it allows you to meet and build relationships with the different cadres across the fashion industry. In my opinion, this is the easiest way to get tickets, and it’s the approach that worked for me.
You should try to relax and relate with the people you meet and talk about your blog if you’re a blogger. Having business cards could also come in handy, to ensure that they don’t forget you.
During fashion week you will be attending shows back to back, as shows take place all over the city at different venues, so you will be travelling a lot. It’s a very busy period so be sure to wear comfortable shoes and carry the essentials that you need.